Started in 1981 with the view to bring Auroville and Aurobindo Ashram products from Pondicherry to a wider public in Chennai, our shop has for the past so many years grown into a multifaceted store with a wide variety of products.
In the beginning the line of products was dominated by the variety of produce from different units of Aurobindo Ashram and Auroville. This changed in the course of thirty years with the broadening of the outlook and the change in taste. Although there is still a strong link between Aesthetics and Aurobindo Ashram and Auroville, the focus has shifted to “aesthetic” products from all over India. Our effort is to bring high quality products of Indian origin to our customers from India and abroad.
The list of products is long ranging from home décor products like furniture, lamps, ceramic items, bedspreads to personal accessories like bags, wallets and first and foremost silver and semi-precious stone jewelry. As The product range spans from tiny incense holders in wood to full-fledged furniture in solid Burma teak with Assam cane, from mirrors and other products with cane work to mirrors framed with polished driftwood, from playful ceramic and wooden fashion jewelry to solid silver and junky semi-precious stone jewelry, from simple handmade paper sheets to elaborate photo albums with art work, from incense sticks to aromatherapy and Ayurvedic products, from leather bags to bags made of natural fiber, from block printed bedspreads to elaborate Gudaris (Gujarati and Rajasthani embroidery work) and table linen. The list is long.
The shop reflects in certain ways our philosophy of life. We are very much concerned about the environment and try to bring “green” products to the shop as e.g. bags made of different natural materials like banana and hibiscus fiber, jute, handloom block prints, silk shawls with natural dyes and handmade paper produced from cotton rags and banana fiber. Our small range of skin and hair care products is based on natural ingredients and our soaps are cold processed and contain natural essential oils. The incense and aromatherapy products come from leading Aurobindo Ashram and Auroville brands like Auroshikha and Maroma who vouch for their natural ingredients.
Our shop is for the discerning customer who prefers a boutique like ambience to the hectic surroundings of a shopping mall. Instead of an anonymous ambience in a mall we believe in a shopping experience where the customer is personally taken care of. Our relationship with the customer is important to us.